A piece of writing from ancient Egypt describes one of the pharaohs in mythological terms, saying he is so powerful that “even his mother does not know his name”. It’s a striking—even weird—phrase, and it must have been just as strange in ancient Egypt. Children’s names normally come from the mother, and if his own mother didn’t know his name, what was going on there?
The story illustrates something about ancient Egyptian belief. In aggrandizing the pharaoh, the story might have said how much gold he had, how many slaves he controlled, or how much grain was in his storehouses. These physical signs of power would be expected. But the ancient Egyptians believed that knowing someone’s name carried a certain amount of power over that person. Thus the pharaoh was compared to the gods themselves, able to keep his name hidden. That’s how powerful his was. Even his own mother didn’t know his name.
In the last couple of weeks I’ve thought about several completely unrelated instances of naming in our own society, and what they say about us.
Surprisingly often, you can find poems that the poet has titled “Untitled”. If you think about it, that is not a poem with no title. A poem with no title would have a blank space at the top where the title is missing. Instead, such poems have been given a title, which is centered at the top, probably in bold font, reading Untitled.
Are those poems supposed to be a literary equivalent of an Egyptian pharaoh? “This poem is so great, even the poet does not know its name.” What is that nonsense about? I believe this is an example of a lazy poet. I know how hard it is to come up with a good title, and sometimes I will have a work completely finished (poem, short story, or novel) and still can’t think of a title I like. I know it’s hard. So I work at it, the way anyone who claims to be good with words should. If you just don’t bother, and instead use some stupid pretense of a title, what does that say about you?
You may have heard the phrase “civic pride” even though we said goodbye to that foolishness long ago. A century ago, large public projects, such as theaters, stadiums, or train stations were considered to be embellishments to a city, something people took pride in for the place where they lived. Here in our modern age, however, we have become frantic to the point of psychosis to avoid paying for public facilities, so we engage in ubiquitous groveling before large companies in naming public entertainment facilities.
Here in the Atlanta Area, for example, we have an electric power company called Cobb EMC, and in exchange for their financial support, the electric company was given the opportunity to disgrace an arts center by naming it after themselves, as the Cobb Energy Performing Arts Center. Isn’t that charming? Doesn’t it evoke art and beauty? I might have said the city embarrassed themselves by doing this, but of course modern cities are not capable of embarrassment. The kind of gray drones who thought this was a good idea probably really and honestly cannot tell the difference. We can easily find hundreds of examples of municipalities stooping to debase themselves in this way. It’s what we do now.
I have a friend who wants to open a business in Puerto Rico. He’s thinking that a store selling eye glasses might be lucrative and is considering this seriously. When he told me about the idea, I asked if he had thought of a name for the business, which he had. In fact, he had given it quite a bit of thought. As he explained it, he thinks good glasses come from Italy (or perhaps he just meant good sunglasses), so that people associate Italy with a quality product in eye glasses. Therefore he made up an Italian name for his store. The idea, of course, is that when people in Puerto Rico see the name, they will almost unconsciously think “Ah, yes.”
My friend told me about the process he used to think of the name, considering various names and how they sound, what they seem to connote, even taking pieces from different languages and putting them together. I respected what he did, as I use a similar process when I name things, including characters in the novels. Coming up with the right name isn’t simple, and it isn’t easy. But if you take pride in what you create, you do the work.